MyProspectus™
MyProspectus™ is a unique recruitment tool that enables universities and colleges to target their prospectus to individual applicants.
This concept brings together the experience we've built up over several years within the education marketing arena and our ability to develop communication solutions in-house across a range of media.
Effective HE and FE recruitment now requires the development of more specific marketing strategies, involving true CRM, differentiating between markets and a more targeted approach. This enables institutions to target their prospectus to individual applicants, thereby providing numerous benefits — better application tracking, improved response rates, less wastage and significant cost savings in production and fulfilment.
This product has particular relevance to the international and post graduate market and Sterling is already working with two institutions — University of Northampton and Edge Hill, who are both using the product.
Digital printing has enabled the university to produce a totally personalised prospectus containing only the course information that the applicant has requested and other specific information relevant to them. Northampton was spending over £5 per unit, mailing its main prospectus to overseas applicants. Producing an average of 100 prospectuses per week, over a 12 month period, the institution has saved over 50% on the unit price, including production and postage, and for a far more effective product.
This is a perfect example of Sterling's ability to exploit its full range of services — planning, design, new media, digital and litho print and fulfilment to real commercial advantage.
For more information on MyProspectus™ please contact either Chris Timm or Victoria Murphy.
MyProspectus™ - All rights reserved. Copyright 2004 Sterling Press Ltd.