MyProspectus™

MyProspectus™ is a unique recruitment tool that enables universities and colleges to target their prospectus to individual applicants. This concept brings together the experience we've built up over several years within
the education marketing arena and our ability to develop communication solutions in-house across a range of media.

Effective HE and FE recruitment now requires the development of more specific marketing strategies, involving true CRM, differentiating between markets and a more targeted approach. There are numerous benefits to this approach, including better application tracking, improved response rates, less wastage and significant cost savings in production and fulfilment.
This product has particular relevance to the international and post graduate market and Sterling has recently worked with two institutions — University of Northampton and Edge Hill University to develop personalised prospectus to attract international students to both institutions.

Typical example;

Digital printing has enabled a university to produce a totally personalised prospectus containing only the course information that the applicant has requested and other specific information relevant to them. The institution was spending over £5 per unit, mailing its main prospectus to overseas applicants. Producing an average of 100 prospectuses per week, over a
12 month period, the institution has saved over 50% on the unit price, including production and postage, and for a far more effective product.

This is a perfect example of Sterling's ability to exploit its full range of services — planning, design, new media, digital and litho print and
fulfilment to real commercial advantage.

For more information on MyProspectus™ please contact James Fear

Sterling Solutions

MyProspectus™