News archive
Olympic website is a golden boost for Sterling!
January 2004
Wellingborough based multi-media marketing agency Sterling have won a major contract to provide a major Olympic website.
In the week that the nine cities who want to host the 2012 Summer Games handed in a detailed appraisal of their bid to the International Olympic Committee, the company, which has recently opened an office in London, has announced its involvement with Royal Institution of Chartered Surveyors to organise and manage a website to run alongside the bid process.
Explained Marketing Director Chris Timm: "This is a major contract which we were delighted to win, and though it was quite a challenge initially, it's all up and running and looking good."
The site: www.rics.org.uk/olympics2012 will be following the bid process up until the final decision is made by the International Olympic Committee in July next year.
Primarily a site aimed at RICS members – but also designed for wider public interest – it involves specialist articles relevant to chartered surveyors, and their part in the various bids. It also provides up to date news snippets and background features on all aspects of the campaign to host the Games from each city.
Said Mr Timm: Our challenge was to provide correspondents in all nine bid cities – London, Paris, Madrid, New York, Rio, Havana, Leipzig, Istanbul and Moscow. Happily, with the help of good contacts, we were able to achieve that and we're getting some thoroughly interesting copy, ranging from snippets of news to some really interesting and well written feature articles.
The Olympics is the biggest sporting event of them all, and to be involved in such a major project is a big boost for everyone at Sterling, but it's really exciting to be following the process all the way through to its conclusion.
And can London pull it off and win? It would be wonderful if they could, and they certainly have a well structured and very organised team on board. It was a highly polished and confident launch at The Royal Opera House last Friday, but reading all the various items that come through to me makes me realise the strength of the other challengers.
Paris appears to be many people's favourites, but Rio in Brazil, is attracting a lot of interest, maybe as an alternative to New York, but also because South America has never before hosted the Olympics. Some punters in the know think maybe this could just be their turn.
But I wouldn't like to bet money on it, it's going to be very close, and I'm looking forward to seeing it all the way through to the moment that the winning city is announced to the World. It will be wonderful to think that here in Wellingborough we've played a part in the countdown to another Olympics.