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Careering ahead – Sterling produces integrated RICS careers launch
August 2005
A multi-media campaign created by Sterling is set to go live on 26th September 2005 when The Royal Institution of Chartered Surveyors (RICS) launches its careers website and prospectus guide. Sterling's education and recruitment marketing experience and its multi-media expertise were instrumental in winning this project, valued at £50,000
The campaign targets individuals at school and university as well as those already at work who may be considering a career in surveying.
RICS Head of Marketing, Chris Levy, says: Many professional bodies run the risk of becoming complacent in their vision for the future of their sector. Recruitment drives are not only important for the future but to also ensure that the right calibre of candidates enter the profession, it all helps with our status and profile agenda.
RICS has seen an increase of over 150% in student members in the past 2 years. Working with Sterling has proved to be an unprecedented success with tailored, relevant and aspirational marketing campaigns. Their market understanding and creative solutions continue to underpin our recruitment strategies in a competitive global market.
Sterling carried out all creative, new photography, programming and print in-house. An interactive CD ROM was also produced, incorporating a complete search facility for each location along with course information that is inserted in the front of the printed prospectus. All three items carry the new creative theme developed by Sterling's London studio.