Education UK Partnership Annual Conference
December 2006
Sterling was delighted to be one of the sponsors at the British Council’s annual development conference in Edinburgh last month.
Victoria Murphy, Sterling Education Account Manager said; "It gave us a fantastic opportunity to share some of our latest ideas in the digital printing, variable data and direct mail sectors. We attended various seminars and have built considerably on our existing knowledge base of the many challenges faced by UK colleges and universities in 2007. These include key issue such as attracting international students to UK, promoting further education cost effectively and communicating with future students using e-marketing."
Effective FE recruitment now requires the development of more sophisticated marketing strategies, involving true CRM and a more targeted approach. Our in-depth knowledge of the education sector and experience in providing marketing communications solutions can help to devise more innovative recruitment campaigns. Our combination of creative and technical know-how has enabled us to develop a range of digital solutions for the education sector, from personalised prospectuses and e-newsletters to CD Roms and DVDs for international students.
Sterling promoted it's innovative MyProspectus product at the conference. More more details visit MyProspectus