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Sterling Helps College Scoop Top Prizes at National Marketing Awards
November 2006
Sterling created all elements of the innovative campaigns that enabled Westminster Kingsway College to win two national awards at the 2006 FE First Marketing Network conference this week.
WKC won the top prize in both the ‘Summer Recruitment Campaign’ and ‘Student Newsletter’ categories as well as runner up for the ‘Part-time Prospectus’ category at the annual FE First Awards beating competition from Colleges across the country.
The panel judges commented:
“A beautifully considered campaign that used media imaginatively to engage with its audiences. The use of Web 2.0 marketing techniques was particularly impressive, and this would be a campaign that I would have been proud of.”
The Marketing Network FE First Awards is the sector’s annual opportunity to celebrate marketing best practice and showcase the excellent and imaginative work that is being accomplished in further education. Each category has specialist judges, who not only look for best practice in the category area, but how the entry fits into the overall College marketing strategy and detailed evaluation of success against goals and objectives.