Rathbone – creating and applying a new corporate identity (page 2)

Rathbone – creating and applying a new corporate identity

Rathbone is a national organisation, operating from 70 centres across England, Scotland and Wales. It helps over 12,000 young people and adults who have experience of being under supported at home, at school or in their communities.

Following an extensive audit and a series of interviews with staff and learners at various centres, we developed a number of design proposals. The new identity was launched at the House of Commons in June 2005 and since then, Sterling has created and produced a wide range of materials, incorporating the new brand including new signage for each centre, display stands, product and service leaflets and the corporate website.

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