Our RICS design portfolio (page 2)
RICS Property Guides – Consumer marketing and brand promotion
A series of 4 consumer brochures were created to explain the home buying and selling process to members of the public. We designed, wrote and printed the brochures and sourced all photography. The guides demonstrate how RICS members are in a unique position to provide solutions and helpful advice and, along with other consumer projects, fundamentally helped to give RICS a far more public facing profile.
Sterling also commissioned Phil Spencer, presenter of Channel 4’s Location and Relocation programmes to endorse the brochures.
Calls to the RICS contact center increased by 50% in the weeks following launch in August 2004. RICS distributed over 70,000 of these guides in 2005.