Digital print
Sterling uses two HP Indigo 5000 presses to help clients exploit the powerful medium of digital print.
The presses give us a great degree of flexibility for a wide range of production requirements. These range from low run print on demand up to highly sophisticated targeted direct marketing campaigns, using sophisticated variable data software.
This technology now enables businesses to test ideas and offers on small segments and then refine and update these during the course of a campaign if required.
The Sterling web2print™ product is benefiting clients as they are able to develop their own marketing and communication messages by populating text remotely, in a series of pre-designed formats for remote digital printing.